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A talent manager (also known as an artist manager, band manager, or music manager) is an individual who guides the professional career of artists within the entertainment industry. The responsibility of a talent manager is to oversee the day-to-day business affairs of an artist. This frequently involves how they advise and counsel talent concerning professional matters alongside the making of long-term plans and other personal decisions that may affect the entertainer's career. Finding success as an artist can be challenging, and managers play a key role in guiding career development, managing business affairs, and connecting artists with industry opportunities.

An artist manager is also a person responsible for hiring and managing the employees in a company. Depending on the nature of the organization that the individual administers, they may play a comparatively active role in both the day-to-day lives of musicians as well as contribute in some fashion to recording related choices. For example, the British talent manager Brian Epstein received popular attention as a celebrity alongside his artists, which included the Beatles, and has been referred to as the "Fifth Beatle".

The roles and responsibilities of a talent manager vary slightly from industry to industry, as do the commissions to which the manager is entitled. For example, a music manager's duties differ from those managers who advise actors, writers, or directors. Recent research indicates that the role of music managers has expanded significantly in the digital era, with managers increasingly taking on responsibilities such as social media management and content creation. A manager can also help artists find an agent or help them decide when to leave their current agent and identify whom to select as a new agent. Talent agents have the authority to make deals for their clients while managers usually can only informally establish connections with producers and studios but do not have the ability to negotiate contracts.